Motorcycle Aerodynamics
Motorcycle aerodynamics is a misunderstood subject and often comes with many misconceptions. Unlike cars, motorcycles are inherently awful at slicing through the air, no matter what shape they are....
View ArticleMasstige : A Public Service Announcement
BEWARE OF THE MASSTIGE TRAP! A cautionary tale of boutique motorcycle brands that venture downmarket in search of volume, broad public appeal and the mythical ten-fold exit. Warning : The following...
View ArticleDeal With It : Motorcycle Dealer Crisis
It used to be that when you wanted to buy a new motorcycle, you did so at a dealer near your home that offered multiple brands in the same store. Those dealers are disappearing, the result of...
View ArticleBadge Engineering – Making Up The Numbers
Everyone likes to have choices when buying a new motorcycle. Most consumers have very little idea of what they want before setting off to make that exciting decision. Their choice of dealership, the...
View ArticleMotorcycle Design Creeps Out of Control
Back in 2008, after more than a decade working in the motorcycle industry, I finally bought my first brand new bike. Like the kid in the candy store, I wandered through my local motorcycle dealership...
View ArticleThe Aftermarket Market
Motorcycle culture has always been about customization: the excitement of an aftermarket exhaust, or the prestige of a gold-anodized Öhlins TTX suspension. But many aftermarket performance components...
View ArticleNames Named – Designating a Motorcycle
What does the Z in Kawasaki’s ZX-10 mean? Did BMW want us to think of scarves or carving or carving scarves when it called the F650SC the Scarver? And what the hell was Kymco thinking when it unveiled...
View ArticleRide Review – Honda NC750X
On its website, Honda says the NC750X has a “relaxed character”, calls it “pleasant” and declares that it “maximizes purification efficiency”. If this confuses you about what kind of motorcycle this...
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